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WHAT: Advertising Agency Leadership Summit, a national conference focusing on advertising agency growth, operations, leadership, agency branding, compensation and technology. This conference was developed and will be led by Sanders Consulting Group, internationally-recognized experts in teaching marketing communications agencies how to perform more efficiently and grow.
WHEN: The National Agency Leadership Summit will take place at two convenient locations: East Coast: Fort Lauderdale, March 21-22, Fort Lauderdale Marina Marriott West Coast: Los Angeles, April 4-5, Marina del Rey Courtyard Marriott The main session at the Summit opens on Monday morning, proceeded in each location by a full weekend of optional, but highly recommended, peer networking, social and recreational/sports activities.
WHY: In order to remain competitive and flourish, ad agencies must retrench and reposition themselves for future growth with a focus on learning to prosper. The Agency Leadership Summit offers advertising agency owners and top executives the opportunity to focus on new ways to enhance agency leadership, retain key talent, create an agency brand identity, improve operations, promote growth and profitability. Also, new technological tools to improve agency management will be explored.
WHO SHOULD ATTEND: If you are an ad agency CEO, owner, operator, managing director or senior executive with responsibility for the future of the agency, this is a must-attend event! Spouses and partners are welcome to participate in all weekend and evening social, networking and recreational activities, including golf and fishing tournaments, dinners, a Saturday Megayacht reception courtesy of Elite Traveler Magazine (Ft. Lauderdale) or a brunch cruise (Los Angeles) ? as well as fabulous beaches and shopping excursions.
SUMMIT AGENDA: On Sunday, Early registration, recreation, opening evening reception/networking dinner and first session, ?Focus on Chemistry.? On Monday, Registration and continental breakfast. Agency Leadership Summit attendees will hear eminently qualified speakers discussing such topics as agency legal issues, account management, new business skills, growing your agency and branding your agency. On Monday night, in Ft. Lauderdale, attendees will be invited for a tour of Starmark, the country?s fastest-growing full-service advertising agency (#43 on Inc. 500) and dinner prepared by the firm?s world-class chef. In Los Angeles, a Dutch-treat dinner is also planned. On Tuesday morning (optional), agency executives may participate in hosted round table sessions with their peers to discuss new business, account management and management systems. Following lunch, attendees also will have the option to stay for an afternoon of live demonstrations of OmniPilot Agency 4.1, an integrated agency management software, meet the developers, get a sneak peak at new products, participate in a Q&A session and get hands-on one-on-one training.
TOPICS / SPEAKERS (credentials of speakers are available at www.AgencySummit.com): The Monday sessions will Focus on: Agency Leadership ? Bob Sanders, President, Sanders Consulting Group Agency Growth/Management -- Stuart Sanders, Chairman, Sanders Consulting Group Agency Branding ? Dan L. Estes, CEO and Chairman, Starmark International Agency Talent ? Gavin D. McElroy, Esq., Partner, Frankfurt Kurnit Klein & Selz, PC Agency Compensation ? Candice Kersh, Esq., Partner, Frankfurt Kurnit Klein & Selz Building Agency Productivity and Profits ? Brett Circe, President, OmniPilot Software
For more information on the Advertising Agency Leadership Summit, including complete conference agendas, locations, online registration and pre-Summit activities schedules, please visit http://www.AgencySummit.com. Registration $395 for one ($395 for two, early registration required before 3/1/04) For phone registrations: 1-800-899-1538.
Agency Leadership Summit Sponsors include: OmniPilot Software; adForum.com; Adweek Directories; Elite Traveler Magazine; Frankfurt Kurnit Klein & Selz, PC, advertising law attorneys, and Talent Zoo.
About the Agency Leadership Summit Host: Sanders Consulting Group teaches more marketing communication companies around the world about new business than any other firm. The world's largest and best-managed agencies and networks use Sanders Consulting Group as their trusted new business resource. Its practice area is divided evenly between small firms of under ten people, regional and national firms, and the very largest marketing communication holding companies. In addition to helping with growth, the firm also specializes in account retention and account management, agency operations and productivity, and agency technology. The firm does no work for clients but specializes solely in helping marketing communication companies, agencies, design firms, direct response and media organizations, Internet firms, public relation companies and brand consultancies move up to the next level quickly and efficiently. For more information, please visit http://www.SandersConsulting.com.
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